MAIUM x GARCIABELLO

MAIUM x GARCIABELLO introduce a collection of up-cycled rainwear produced from recycled plastic. All garments are made from post-consumer Maium raincoats and redesigned and assembled in the Netherlands by Garcia Bello.

Recycling processes consist of either or both of the following opposite cycles. Downcycling involves converting materials and products into new materials, often of lesser quality. Upcycling, also known as creative reuse, is the process of transforming by-products, waste products, useless or unwanted products into new materials or products perceived to be of greater quality. Both downcycling and upcycling can be perceived as value – adding processes if the alternative (opportunity costs) is to discard materials or products all together – waste.
Traditional process flows of product life cycles, consider post-consumer products or materials as pure waste. Unobserving, or for simplicity’s sake just neglecting the fact that these products potentially still have real value. Recent discoveries point to the fact that in a single warehouse, Amazon is destroying more than 130.000 unsold or returned items each week, including laptops and headphones! Bearing in mind that Amazon is one of the most profitable ventures on this planet, it shows how perverse, a banality really, the incentive to destroy actually is.

Photo. Candelo Santiago.